The significance of spelling might seem like a trivial concern. As a nation, we have become forgiving of these slip-ups, perhaps too forgiving. A 2002 study about this phenomenon found that readers did negatively judge authors’ intelligence when spelling mistakes were present in the text.
Personal brands are the hardest to control, and naturally the most rewarding. People’s associations, beliefs, feelings, sentiments, attitudes, and expectations make up what you mean to them. All of which are incredibly difficult to get a grasp on. As they say, your personal brand is what people say about you when you are not in the room.
Personal branding is exactly like making sure your digital tools are super sharp. Not everyone has access to these tools; but the real question is: Are yours sharp enough to kill (land the opportunity)?
The significance of spelling might seem like a trivial concern. As a nation, we have become forgiving of these slip-ups, perhaps too forgiving. A 2002 study about this phenomenon found that readers did negatively judge authors’ intelligence when spelling mistakes were present in the text.
Personal brands are the hardest to control, and naturally the most rewarding. People’s associations, beliefs, feelings, sentiments, attitudes, and expectations make up what you mean to them. All of which are incredibly difficult to get a grasp on. As they say, your personal brand is what people say about you when you are not in the room.
Personal branding is exactly like making sure your digital tools are super sharp. Not everyone has access to these tools; but the real question is: Are yours sharp enough to kill (land the opportunity)?